What is proximity?
Related items should appear closer together than items that are not related.
Space matters:
- Space is created by proximity serves as a visual clue.
 - Helps as what's related and not related and where one piece of info starts and stops.
 - Makes piece of hundred items easier to scan and digest.
 
What is the purpose of proximity?
- To organize.
 - The organized info is more likely to be read and remembered.
 - Grouping ideas or info together creates a stronger message than sum of separate ideas.
 
Examples:
![]()  | 
| No Proximity Proximity | 







